Product definition
Customer discovery, workflow architecture, requirements, user stories, acceptance criteria, and roadmap priorities.
0-to-1 Product Leadership
InstaShow+ / IDLockSmart
0-to-1 PropTech product leadership connecting verified identity, location, physical access, and operational adoption.
- Status
- Historical product leadership
- My role
- Product Lead, Product & Innovation / Executive Vice President; product strategy, workflow architecture, roadmap, requirements & implementation
- Focus
- Identity & access · Integrated product delivery · Adoption
FIG. 01Product context / identity-enabled access
Historical product context: identity and access workflows delivered through customer-facing tools and connected hardware.
Multiple systems. One usable experience.
A showing or access event depends on several questions agreeing: who the visitor is, whether they are authorized, where they are, and what must be documented. Agents, brokers, administrators, and customers still need a simple way to complete the task.
My role was to translate that complexity into product strategy, workflow architecture, requirements, acceptance criteria, release priorities, and implementation plans in partnership with the CTO and engineering teams.
From identity to access
FIG. 02Conceptual product workflow
- 01Verify identityID capture, selfie/facial matching, and liveness.
- 02Decide & reviewApproval, denial, or manual-review decisioning.
- 03Authorize accessBiometric re-verification, geofencing, and connected access.
- 04Record & supportShowing events, compliance records, and customer-facing tools.
What I led
Identity decisioning
Verification workflows with approval, denial, manual review, secondary biometrics, and auditable records.
Connected implementation
API and workflow integrations spanning locks, cameras, geofencing, showing coordination, and operational tools.
Compliance documentation
Translated agency-agreement requirements into an e-signature workflow, coordinated counsel review, and retained an auditable record.
Delivery & adoption
Turned stakeholder interviews, pilot feedback, support issues, and engineering dependencies into delivery decisions.
AI-enabled support
Implemented a Zendesk support bot and interactive knowledge base to help users resolve problems independently.
Reported historical outcomes
Verifications supported
Completed identity verifications across the platform.
Approximate failure rate
After reworking the SDK-based identity implementation into an API workflow.
Verification completion
Improved from as much as 4.5 minutes.
Human-managed tickets
Within 30 days of the AI-enabled support and knowledge-base rollout.
Historical outcomes reported in the supplied resume. These are not adoption or performance claims for Listing Fraud Pre-Check or LeakMetrics.
A published snapshot of the product
Archive / April 2025
InstaShow+ in Real Producers
This two-page partner spotlight captures the original showing problem, the product in the field, and how scheduling, identity verification, connected access, and agent follow-up came together in one experience.
South Central PA Real Producers · April 2025
Photography by Kara Clouser of Conte Photography
Published partner spotlight from 2025. Product descriptions and plans reflect the time of publication; the case study above describes my contribution and reported historical outcomes.
Public product context
These links provide supporting context for my prior product leadership work.
What this demonstrates
Product ownership through implementation and adoption.
The work brought identity, access, compliance records, integrations, and user support into a usable product experience. My contribution connected operator needs with engineering delivery and continued through real-world adoption.